Magento Blog
Best of the Blog
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General Posts
- mCommerce: Magento iPhone Optimized Theme Available via Magento ConnectPosted on June 23, 2008
- Introducing Magento Professional and Premium Support PackagesPosted on June 4, 2008
- Multiple Stores, One Checkout? With Magento You Can!Posted on May 23, 2008
Developer Notes
- Performance is Key! - Notes on Magento's PerformancePosted on March 20, 2008
- Video: Creating Multiple Online Storefronts (Part 1)Posted on March 19, 2008
- Announcing Magento Training by php|architectPosted on March 19, 2008
New Version of 1.1 Public Alpha Available via SVN
A new Version (1.1.x.11) of 1.1 Alpha release is now available through SVN.
The list of Magento Version 1.1 upcoming features that we discussed earlier is detailed here with the specifics of what is now in the Alpha branch:
1. Admin UI improvements
2. Web Services API: The Catalog, Orders and Customers API are available now. We will release the web-services API documentation over the next few days.
3. Virtual Products
4. Custom Defined Product Options:
5. Bundled Products:
6. Improved support for EU and Canadian taxes
7. New customer attributes such as prefix and suffix, D.O.B etc...
8. Magento system messages bar added to admin
Please note that these features are still in development and are not for use in a production environment.
There are also additional smaller features and bug fixes available in the 1.1 trunk, please keep an eye on the list in STATUS.txt in the 1.1 branch root folder.
We greatly appreciate your feedback and suggestions in this forum topic.
Magento 1.1 stable release is scheduled for mid to late July and more information will be made available shortly.
IMPORTANT NOTICE: Priorities can change and features may be moved to later releases. We know how important these features are to merchants, but we advise you to not make any serious business decisions based on an unreleased feature. Varien does reserve the right to change this list, and cannot assume responsibility for any loss that might come from a late or unreleased feature.
Magento is a Finalist!!!
Magento has been selected as a finalist for the 2008 SourceForge.net Community Choice Awards in the following categories:
- Best Project for the Enterprise
- Best New Project
- Most Likely to Change the World
- Most Likely to Be the Next $1B Acquisition
Help us get Magento on the map. Vote for Magento today!
Artbambou on Magento
Artbambou.net (French)
Magento Community Translation Tool – New Features

We have just released a few new translation features to make the translation process even easier and faster than before.
- Added Interface and theme support. From today on the Modern theme (and any other theme to follow) can be downloaded and translated separately, or as part of the full package.
- Moderators now have the ability to make translations available through Magento Connect. In one click they will be able to create/update translation extensions available for download in Magento Connect.
- Un-translated strings can now be filtered in the strings list.
- Added the ability to flag translation strings as “Same as Original”, and this way achieve the 100.00% desirable translations status.
- All Email Templates are available now as part of the translation package.
If you’d like to get involved or don’t see your locale listed or if you have any problems or suggestions for the new tools, please contact us.
Interview: Büttenpapierfabrik Gmund on Magento
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We were very impressed with the opportunities Magento offers and how well designed it is. Furthermore, our happy client is confirmation of a good system and good work.”
Rainer Weber, clicforward – Büro für Kommunikation und Design
- Can you tell us a bit about gmund and your company?
Our client, Büttenpapierfabrik Gmund is a traditional manufacturer of fine paper for almost 180 years. The paper mill offers a wide product range of currently more than 30,000 different papers in several colors, weights and sizes. The company is based near the beautiful Lake Tegernsee in the Bavarian Alps. clicforward is a Design and Internet Agency based in Ingolstadt/Germany with a commitment to high quality work.
- What technologies are currently implemented / integrated in the frontend and behind-the-scenes?
First we started with the frontend and built a complete new theme from the ground up which is totally different from the default theme. In the shop we wanted to place the complete product presentation on one site so we integrated some AJAX functions to load the product details on the product list page.
Together with Magento Silver Partner Phoenix Medien we built an import module to automate the product maintenance of more than 4,000 products and built a distributor query with backend functionality. For the payment settlement we choose PAYONE and built together with Phoenix Medien a module for the transactions. This Module is available on the Magento Connect Site. Lastly, we modified the shop for the German market.
- Why did you choose Magento for the project?
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The requirements from our client related to design, usability and functionality where ambitious so we searched for a system with big flexibility and a lot of built in functions. Just before we started to evaluate some systems, Varien released version 1.0 of Magento. We were very impressed from the design of the demo store and the backend. The system seemed to be very thoughtful and offered a lot of cool and useful functions.
- What other solutions did you consider and/or evaluate?
After a couple of unsatisfying inquiries we evaluated between xt.Commerce and a self made solution build on our own CMS-System. We were convinced by the backend, the built-in functionality and the idea to try something new and high potential.
- What are your future plans with Magento?
The site shall be expanded and a second shop with boutique products and a different design should be integrated in the future. Furthermore we think about a small community and localization for 5 further countries.
- Any recommendations for people evaluating Magento?
Understanding the Architecture of the System is one of the keys for a successful project. Try it and learn.
- Any final words of wisdom?
Varien has set a new standard in the world of e-commerce which will be push forward through the fast growing community and the Magento Connect. We look forward to running more projects with Magento.
Magento on ICTv (Italian Internet TV)
ICTv is an internet television station from Italy that produces original entertainment and content which is distributed through the ICTv website. Below is a recent Magento production featuring an overview of the product, in Italian.
mCommerce: Magento iPhone Optimized Theme Available via Magento Connect
A new iPhone optimized Magento theme is now available via Magento Connect. As part of the upcoming Magento 1.1 release, automatic detection and delivery of packages, theme(s) (templates, skins, css, layouts) based on the user-agent (client) may be associated on a global, website and store view.
Magento is now mobile ready for every out of the box implementation.
UPDATE: Browsing demo.magentocommerce.com through iPhone displays the new optimized theme.
Adding Shadowbox to Magento
A tutorial on how to add the Shadowbox modal box to your Magento online store. Via Chad Coleman.
Video: Magento via iPhone
As mentioned earlier this week, a new iPhone optimized Magento theme will be available in the next few days via Magento Connect. Additionally, as part of the upcoming 1.1 release, automatic detection and delivery of packages, theme(s) (templates, skins, css, layouts) based on the user-agent (client) may be associated on a global, website and store view. The video below gives a preview of Magento on the iPhone.
Magento will thus be mobile ready for every out of the box implementation.
Note: As much as we love Magento, please do not attempt this at home ("[Man] surgically alters thumbs to better use iPhone")
“Magento Shopping Cart And 20,000 Friends” - Practical eCommerce Interview
Roy Rubin held the cyber equivalent of a barn raising and had several thousand of his closest friends over for the event. Of course, everyone actually stayed home and did the work from their own little cubicles, kitchen tables, laptops on airplanes and Blackberrys on bar tops. That’s how it goes when you launch a project like developing an open source shopping cart, which is what Rubin and his team at Varien did over the past couple of years. The result is Magento, a shopping the source code of which is yours, free for the download, and which is now loaded on servers around the globe in about 45 languages ... So how does Magento stack up against those other commercial, closed source systems? Apparently quite well. Out of the box (or off the server) it competes with the commercial options well, and the community seems to be serving itself with considerable interplay. A look at the forums on the Magento site shows plenty of interaction among the 20,000 members. There are some features that the pay-for-play packages don’t do well.








